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How Many People Own Sex Toys: Statistics 2024

by Emily Morrison 17 Oct 2023
How Many People Own Sex Toys: Statistics 2024

In recent times, the Adult toy industry has witnessed a remarkable growth, fueled by changing societal norms and the advent of online shopping platforms. These factors have made adult toys more accessible to a broader range of individuals across the globe. The journey of sex toys from being taboo to becoming mainstream products reflects a significant shift in societal attitudes towards sexual wellness and exploration.

Key Takeaways:

  • The global adult toy market is thriving, with projections indicating a continual growth.
  • Online purchasing trends have significantly contributed to the accessibility and popularity of adult toys.
  • Gender trends in sex toy ownership have evolved, with products now catering to all genders and sexual orientations.
  • Emerging markets in conservative societies are gradually opening up to the idea of sexual wellness products.
  • The COVID-19 pandemic played a role in boosting online sales of sex toys.

Historical Evolution of Sex Toys

The Ancient Beginnings

Sex devices have a rich history dating back to ancient times. Archaeologists have discovered phallic-shaped objects from ancient civilizations, indicating humans' long-standing relationship with sexual pleasure aids. However, the perception and usage of these objects have significantly evolved over centuries.

The 20th Century: A Period of Change

The 20th century saw many ups and downs regarding the acceptance and legality of sex toys. It was a period where the foundation for the modern sex toy industry was laid down, despite numerous legal and societal challenges.

Global Sex Toy Market Growth

The global sex toy market, the industry was valued at $28.64 billion in 2019 and is expected to reach a whopping $52.7 billion by 2026. The data reveals an annual growth rate of about nine percent over the forecast period.


The global sex toy market is on a significant upward trajectory. According to a report by Chart Attack, the industry was valued at $28.64 billion in 2019 and is expected to reach a whopping $52.7 billion by 2026. The data reveals an annual growth rate of about nine percent over the forecast period.

Year Market Value (Billion USD)
2019 28.64
2020 31.45
2021 34.58
2022 37.97
2023 41.69
2024 45.85
2025 50.43
2026 52.7


The table above shows a steady increase in the market value of the Adult toy industry over the years, which is a testament to its growing acceptance and popularity.

Driving Factors

Several factors have contributed to the growth of the adult toys market globally. One of the significant factors is the shift in societal attitudes towards sex toys and sexual wellness. The empowerment of women, portrayed through various mediums like TV shows and social movements, has also played a vital role in normalizing sex toy usage.

Online shopping has further propelled the popularity of sex toys by removing the embarrassment factor associated with purchasing them from physical stores. The ease of browsing and buying sex toys online has attracted even the most conservative segments of society to explore this avenue for sexual satisfaction.

Ownership Trends in the US and Globally

Percentage of Sex Toy Ownership US: Men 51% Women 65%


The ownership trends of sex toys have seen a substantial shift over the years. A study by Statista revealed that about four in ten consumers in the United States spent $100 or more on adult toys in the past 12 months in 2022. Moreover, the number of people owning sex toys has seen a significant increase between 2017 and 2022.

The gender trends in sex toy ownership have also evolved. The market is no longer female-centric, with more products catering to men and couples. A report by The Independent stated that 51 percent of men own a sex toy, with cock rings being the most popular, followed by male masturbators, prostate massagers, penis pumps, and stamina rings.

The inclusivity in the adult toys market caters to the sexual wellness needs of all individuals, regardless of their gender or sexual orientation. This inclusivity has, in turn, driven a broader acceptance and a steady growth in sex toy ownership globally.


I never thought I'd be someone who owns a sex toy, but during the lockdown, I decided to give it a try. I was amazed at the variety and options available online. I ended up spending over $150, but it was worth every penny. The quality and the experience were beyond my expectations, says Jenna, a 28-year-old from Austin, Texas.


Online Purchasing Trends

The internet has been a game-changer for the adult toy industry. Now, anyone can browse and buy sex toys online discreetly without feeling self-conscious. Websites offer a wide range of products, making it easy for individuals to find something that suits their preferences and budget.

Here are some benefits of online shopping for sex toys:

  • Discreet Shopping: You can shop from the comfort of your home without any embarrassment.
  • Wide Variety: Online stores offer a broader range of products compared to physical stores.
  • Informative: Websites provide detailed information, reviews, and sometimes even video demonstrations of the products.
  • Cost-effective: Often, online prices are lower, and customers can also benefit from discounts and offers.


Buying online made the whole process less intimidating. The detailed descriptions and customer reviews helped me choose the right product for myself. Plus, the discreet packaging was a bonus, shares Mark, a 34-year-old from New York City.


Gender Trends in Sex Toy Ownership

The sex toy market is no longer just a woman's domain. Men and couples are exploring this avenue for sexual satisfaction more than ever before:

Gender Percentage of Sex Toy Ownership
Men 51%
Women 65%


The table shows a comparison between men and women regarding sex toy ownership, making it clear that the gap is narrowing down.

The inclusiveness of the market now caters to all genders and sexual orientations, leading to a broader acceptance and a steady growth in sex toy ownership globally.

Impact of COVID-19 on Sex Toy Sales

The COVID-19 pandemic changed a lot of things for everyone around the globe. One thing it did was to boost the sales of sex toys. When people were stuck at home, they started exploring new ways to keep themselves entertained and satisfied. Online stores saw a big jump in the sale of sex toys during this time. A report mentions that many countries reported a massive increase in online sex toy sales since the start of the pandemic. It's like people found a new friend in adult toys during the lonely days of lockdown.

Emerging Markets and Societal Acceptance

Sex toys are not just a western thing anymore. Now, even in places where talking about sex is a bit taboo, people are opening up to the idea of sex toys. For example, in India, the young folks are driving a sort of sexual revolution. They are curious and eager to explore, and sex toys are becoming a part of their exploration. Online stores are making it easier for them to browse and buy these products discreetly.

Even in conservative places in the Middle East, where owning a sex toy might get you into trouble, things are slowly changing. Some countries are starting to accept the idea of sexual wellness and are allowing the sale of sex toys. It's like a quiet sexual revolution happening in parts of the world you'd least expect.

Future of Adult toy Industry

The future looks bright for the adult toy industry. With more people getting comfortable with the idea of owning and using sex toys, the market is only going to grow. New kinds of toys are coming up catering to different needs and preferences. The industry is also working towards making sex toys more inclusive for everyone, no matter their gender or sexual orientation.

What's more, is that the conversation around Adult toys is changing. It's not something people whisper about anymore. They are discussing it openly, learning from each other, and breaking old taboos. The day is not far when owning a sex toy would be as common as owning a smartphone.

Emily Morrison
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